Chi Siamo
What if the Small Moments Are the Most Luxurious?
Hi, I’m Audrey, and welcome to AExpress. A brand, built on the belief that the simplest moments in life often hold the greatest meaning.
In 2023, I started AExpress not just as a business, but as a way to share something personal. After years of working behind the scenes for big brands, I realized I wanted more: the freedom to create something that reflects who I am and what I stand for.
From Frustration to Creation: The Journey Behind AExpress
I’ve always been a skincare lover, and over the years, I tried countless products in search of the perfect fit. As someone with sensitive skin, nothing seemed to meet my needs. I began to feel frustrated, but I didn't give up. In 2023, I made a decision that would change everything. I wanted to create products that were naturally made, high-quality, and truly effective.
But my journey wasn’t just about creating skincare, it was about helping others who shared my struggles. And that’s how Ecobloom Cosmetics was born. At the same time, I realised my love for creating meaningful products extended beyond skincare.
I’ve always had a passion for office supplies - in fact, I’m a pen and notebook collector. So, I decided to create AExpress, a brand that brings you not just premium skincare, but also carefully curated office supplies that enhance your daily life and boost your productivity and more ideas to come. While Ecobloom Cosmetics focuses on premium, natural skincare, AExpress is about expressing yourself, fuelling your creativity and efficiency.
The name Audrey Express isn’t about speed. It’s about liberation the freedom to express my feelings, my experiences, and my values through the designs, products, and content I create. It’s a celebration of self-expression, and the belief that we can all take time to care for ourselves, both inside and out. After all, how can we love others if we don’t love ourselves first?! For me, self-love goes beyond just using high-quality skincare. It comes with growing from the inside out, romanticising those moments of care, the time we dedicate to ourselves and the intention behind it.
I’ve learned this through my own experiences and I’m proud to share how my passions, combined with the knowledge of natural plants passed down through generations in my family, has led to the creation of products that transform not just your skin, but your daily routine and mood.
My journey began when I was struggling to find products that worked for my sensitive skin and allergies to harsh chemicals. I knew I couldn’t be the only one, so I took it upon myself to create products that were safe, effective, and luxurious. I combined my family’s knowledge of nature’s healing plants with my studies, to craft formulas that worked for me, and I knew I had something special.
That’s when I decided to ‘just do it’ - to create products that would help others, just as helped me. Today, Ecobloom Cosmetics is more than just premium skincare, it’s about nature, nourishing both your skin and soul. And AExpress is about the liberty of expression through designs, content, and products, as well as creating tools that help you bring your best ideas to life.
Together, these brands reflect my belief that true self-love and personal expression come from the care we take in the details that, sometimes, we overlook.
CEO & Founder - Audrey Rebouças